A reliable and experienced source for creating effective communications and marketing strategies
"To convey a particular message and effectively reach a special audience, it's necessary to know how people think and make decisions. Years of successful business, sales and marketing experience gives The Write Source this critical edge."
About us
We utilize decades of combined industry experience to undertake numerous assignments for our clients, as well as considerable communications work (external, internal and PR) for nonprofits.
Health care is a complex, dynamic and often volatile industry filled with buzzwords and technical terms. Easy to grasp communication that motivates and educates is absolutely crucial -- now more than ever. We have an intimate understanding of the industry and all its stakeholders, bringing real value to your strategies and projects.
Our executive experience in the health care, insurance and benefits industries significantly reduces preparation and learning curve time on a project. This means you and your staff can focus on navigating the fast-paced and ever-changing health care and benefits arenas while we save you valuable time and resources undertaking your communication, marketing, writing and PR projects.
Health Care, Benefits and Insurance Specialty
Mary Rode
Michael Rode
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Journalism degree from the University of Wisconsin - Madison
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More than 20 years in managed care and insurance industries as a sales and marketing executive
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Worked for national and regional managed care organizations and a health care management and data services company
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Experience creating marketing strategies and skilled in business development
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Worked with large national/local employers and health care coalitions
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Specialty in employee communication (incl. benefits)
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In-depth knowledge of business/health care/insurance
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Insight into how business, consumers and health care providers think and operate
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Masters degree from the University of Wisconsin -- Milwaukee
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Worked in senior management in health care and insurance industries for more than two decades
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Senior vice president for national managed care company, overseeing operations in multiple markets across the countryy
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Directed provider network development/contracting, sales and marketing, employer coalition liaison, customer service, utilization management, claims administration and strategic planning
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Assisted in acquisition and integration of several managed care companies
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Keen understanding of the complexities and dynamics of a changing health care industry